Delight your customers in all channels by selling new and durable products/services solutions suitable to their needs.

• Sell physically or digitally our available products that meet our customer's needs. 
• Offer services that contribute to product purchases (in-store credit, testing, gift cards, Decat club....)
• Guarantee customer delight and loyalty through a close relationship on all channels.
• Sell all solutions that fulfil the experience expected by the customer: Product (new, marketplace, second-hand, rental, subscription …) and Services (travel, decathlon coach…) 
• Take action in all channels to promote and sell our solutions (stores, digital, social networks, beyond the store.)
• Offer new customers a suitable payment experience (traditional, QCO, mobile)
• Offer basic repair services, helping to extend a product's lifespan or personalisation services

Delight your customer with customer-friendly, experiential, omnichannel and safe layouts that make them want to discover our sports and solutions.

• Ensure customer-friendly layouts facilitate LDMC and fulfil the quick store strategy.
• Guarantee our products' physical and digital availability (store, internet, order stock)
• Guarantee your customers' safety (in your store, your products, and their data)
• Set up experiential and effective layouts (T/O, margin, Stock Lifetime T/O per Layout Meter) that highlight the breadth of our product and service offer
• Acting through actions that preserve our resources and our societal impact (ecodesign, waste management, etc.)