Marketing Manager
- Manajemen Brand
- Jakarta Pusat Jakarta Raya
- 14-Aug-2024
- Full time
Requirement :
- Min. Bachelor's Degree (S1) in any discipline
- Min. 3 years of experience in Marketing Department preferably in Fintech industry
- Good interpersonal, communication and leadership skills
- Good in data analysis and research consumer markets
- Have a good understanding of market research and analysis.
- Strong understanding of digital marketing strategies, tools, and tactics, including email marketing, social media, SEO, SEM, and paid advertising
Responsibility :
- Conduct Market Analysis and Customer Research
- Coordinate Marketing Strategy to stakeholders.
- Conduct Brand Development and Communication
- Expanding Market Segmentation related to marketing in each business focus area.
- Optimizing the Role of Social Media to support business with creative and up to date activities
- Collaborate with Influencers and PRs to help increase brand exposure and sales in particular.
- Assist in Developing Brand and Service Innovation
- Utilize Technology and Conduct Competitive Analysis related to marketing strategy
- Play a role in educating and carrying out marketing and communication communications in a direction that is in accordance with the company's objectives internally and externally.
- Create Digital Strategy and Performance Analysis
- Develop, execute, and optimize channels to drive user acquisition across multiple channels, including but not limited to Meta, Google (SEM, Discovery, Display), Youtube, LinkedIn, and TikTok, and SEO.
- Conduct regular analysis to identify room for improvement and make data-driven recommendations to improve performance.
- Collaborate with cross-functional teams (Brand, Marketing) to deliver high-performing campaigns.
