Job Description

• Develop the brand marketing and sales plan and strategy based on understanding customers (need and want), competitors, micro/macro environments, and marketing tools.
• Analyze brand positioning and consumer insights
• Execute and manage marketing campaigns to achieve goals and to strengthen the brand value proposition in the market
• Monitor and analyze brand performance, campaign performance and business data to draw a meaningful insight/feedback to enhance effectiveness of performance
• Responsible as PIC of brand stores of e-commerce included manage promotion and communicate with each platform’s MD/PIC.
• Develop strategy of CLV (Customer Lifecycle Value) and manage CLV equity
• Cooperate smoothly with multiple functional teams and agencies to improve effectiveness in terms of executing campaigns and accomplishing targets.

Job Requirement

• Preferably minimal 3 years experience in FMCG  company or Marketing Agency as marketer, strategist, or brand manager.
• at least Bachelor's degree in Marketing or related field.
• Strong knowledge of FMCG
• Creative, Communicative, Self-motivated & Target-oriented mindset
• Having network and experience handling KOL and Marketing Agencies
• Understanding and following GenZ’s behavior, trends, needs, and wants.
• Creative, Communicative, Self-motivated & Target-oriented mindset
• Preferably Korean Culture Lovers