Looking for Product Brand Managers (with experience/background in the food service industry)

Requirements :

- Degree in marketing or related field

- Good understanding and working experience in the hospitality / F&B industries

- Excellent understanding of the full marketing mix coupled with a sales mindset

- Highly creative with ability to think out of the box

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management and also reportings

- Up-to-date with latest trends and marketing best practices

- Independent, Self-motivated, results-driven and ability to multi-task under tight scedules

- Fluent in english

Responsibilities :

- Take brand ownership and translate International Brands’s existing guidelines into brand plans, brand positioning and go-to-market strategies

- Lead creative development, brainstorm new and innovative growth strategies

- Provide support for product launches & Trade Fairs

- Survey the market with sales/sales support team (local & nationwide)

- Measure and report monthly performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Monitor market trends, research target markets and competitor’s activities (to identify opportunities & key issues)

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Ensure effective & efficient utilization of advertising & promotion funds

- Communicate with brand principal, customers and influencers/public figures