Media Intelligence Manager

  • Strategi & Perencanaan
  • Jakarta Raya
  • 31-Jul-2024
  • Full time

This role is critical to oversee and track all media coverage for GoTo, Gojek, GTF, and also Tokopedia. Through media monitoring, we can track the public sentiment, gain insight on competitors, analyze external perception towards our company’s reputation, and mitigate issues quickly. This role also allows CA to measure our success and lessons learned from all the efforts that we take to  build the company’s reputation.This role oversees other junior members of the team and a group of interns. The absence of this role will disrupt the aforementioned functions and will leave the CA team in blind on what public perceive about us. 

What you will do

Media Monitoring and Analysis

Oversee the tracking of media coverage and social media mentions for our brands and competitors.

Utilize media monitoring tools to collect and analyze data from various media channels.

Identify emerging trends, potential issues, and opportunities within the media landscape.

Insights and Reporting

Develop and present detailed reports on media coverage, sentiment analysis, and industry trends.

Create and maintain dashboards to track our brands' performance.

Conduct a thorough analysis of competitors’ media strategies to benchmark our performance.

Collaborate with various divisions to align with overall business objectives and provide reports as needed.

Crisis Management

Monitor and report potential crises in a timely manner to mitigate negative impact.

Team Leadership

Lead and manage a team of media analysts, providing guidance, mentorship, and professional development.

Assign tasks, set priorities, and ensure timely delivery of high-quality work.

Foster a collaborative and high-performance team environment.

What you will need

6+ years of experience in media intelligence, media monitoring, social listening, or other related fields

Strong analytical and problem-solving skills

Excellent written and verbal communication skills

Ability to work collaboratively in a fast-paced environment

Strong attention to detail and organizational skills

Highly motivated and proactiveAbility to handle sensitive information with confidentiality

Advance proficiency in media monitoring/social media analytics tools (e.g., Sprinklr, Meltwater, Brandwatch)

Advance proficiency in Microsoft Excel or Google Spreadsheets, PowerPoint or Google Slides and data visualization tools such as Looker Studio.

Basic knowledge of SQL is a plus

Working within Corporate Affairs at GoTo involves being part of a close knit team with a vibrant and collaborative culture. You will spend much of your time engaging with colleagues in Jakarta, while also acting as a leader within the Singapore business. There is a huge amount to learn and no two days are the same, so those who excel here are passionate about managing diverse projects and disciplines, driven by a meticulous approach to execution. It's a culture that values versatility and adaptability, providing a stimulating environment for professional growth and achievement.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek 

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.