• Develop and implement Brand Strategy: market segmentation, price positioning, marketing research, product positioning
• Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives
• Develop and implement Marketing Plan and budget
• Plan and implement ATL and BTL activities: media communications, consumer promotion, PR (cooperation with ATL and BTL agencies)
• Analyzes current performance, trends, market conditions and other contributing factors and provide adequate protection through the distribution system in a cost effective manner
• Lead the development and implementation of strategy to gain significant market share in this market segment
• Consistently delivering key objectives and targets (sales, market share, brand strength, profitability)
• Adjusting and refining plans based on results, market changes and competitive activities
• Plan Trade marketing activities in cooperation with TM department: Motivation programs of the Sales Representatives
• Ongoing brand review: KPIs, brand health, brand equity etc.
• Lead marketing team

Requirements:

• Over 10 years of experience in Marketing Management/Brand Management/Strategy Development including 3 years as a Marketing Manager in leading FMCG company recognized for its brands and professional marketing practices (FMCG as a must).
• Understands the personal care industry and market trends well.
• Management experience (not less than 3 direct subordinates)
• Track record of breakthrough newsworthy campaigns, creativity, and innovative thinking.
• Ability to deliver effective business relations at all levels, internally and externally.
• Strong sense of personal accountability regarding decision-making
• Experience with social media platforms and digital marketing a plus
• Ability to seamlessly work cross-functionally
• Ability to influence with or without authority
• Proven record of results achievement, problem solver, flexible, able to adapt to new ways of working.
• Good for project management and analytical skill
• Can-do attitude, proactive, initiative, proactive with a passion for managing projects to conclusion and on time.
• Able to work independently as well as able to work with the team
• Dress neatly, mature, high self-motivated, ambitious and well organized with strong interpersonal skills